Señor Pepe’s

A family-owned and operated company focused on bringing Mexican Cuisine to the Middle East.


The early beginnings

Our international roots began in the ethnically diverse neighborhoods of Los Angeles, California, located just north of the United States and Mexican border. It was there that Alberto (Burt) Alfieri, an American of Italian and Russian descent, became exposed to Mexican cuisine at a young age. Burt grew up three blocks away from the San Gabriel Mission, founded by the first Mexican missionaries to cross the border into the U.S. Living in a community with a large Mexican-American population allowed Burt to sample different types of Mexican dishes and learn the basics of Mexican cooking. Burt would later travel to Mexico, where he would explore the culture’s foods and learn more about the many varieties of spices and ingredients the country had to offer.

As a natural adventurer and entrepreneur, Burt relocated abroad and assumed various chef and food service consulting positions in Saudi Arabia, where he met his wife, Shu-Ching Alfieri. Equally passionate about cooking, Taiwanese-born Shu-Ching joined Burt on his food business journey by opening a Mexican restaurant with him in Bahrain and eventually moving to the United Arab Emirates in 1989 to purchase a chip factory in Sharjah. The couple saw the growing potential for Mexican restaurants and knew there was a market for fresh tortilla chips. That quest for fresh marked the beginning of Señor Pepe’s Mexican Foods as a local tortilla chip maker.


Senor Pepe's Flour Tortillas
Senor Pepes chicken tortilla soup

Señor Pepe’s today

The Alfieri’s projections about the popularity of Mexican cuisine in the Middle East have grown steadily with our company’s expansion. Today, Señor Pepe’s bakes fresh tortilla chips daily at the Sharjah location along with our famous flour tortillas, corn tortillas, taco shells, and muffins. Using the finest recipes and dough ingredients, we combine old-world traditions with state-of-the-art manufacturing processes to achieve consistent freshness, flavor, and quality.

We are also leading importers and distributors of premium brands of Mexican specialty foods. Our extensive Mexican food line includes beans, rice, vegetables, pastes, sauces, spices, seasonings, cheeses, and frozen convenience items. 

Throughout the decades, Señor Pepe’s has remained a family business that takes pride in providing high quality foods, friendly service, and great prices. Still actively involved in management operations, Burt and Shu-Ching are now joined by their sons Hann Alfieri and Dante Alfieri, who share their commitment to being an exceptional wholesale food supplier.

Senor Pepes tortilla stack

Committed to our customers’ success

With Mexican cuisine being one of the most popular and fastest-growing ethnic foods in the world today, Señor Pepe’s is uniquely positioned to help restaurants, hotels, and caterers create the authentic Mexican dishes and experiences their guests want. With such an extensive food product selection, there’s no need to look elsewhere for specialty items. We offer reputable one-source shopping to simplify your ordering process.

Our relationship-based approach to business means we get to know each of our clients well and work hard to get them exactly what they need, when they need it. You’ll find our entire staff friendly and focused on your success. Whether it’s helping you find a unique food item or supplying fresh tortilla chips weekly, we have everything you need to add flavor and excitement to your menu. Click here to see who Señor Pepe’s serves. We are continually expanding our distribution area beyond the UAE and are proud to work with some of the restaurant and hospitality industries’ biggest names.  

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